During Jan Tschichold brief stint as the head of typography and production, a new era of strict standards and great beauty were introduced. Tschichold’s main goal was the implementation of a consistent look and feel across all Penguin books, no matter the print foundry. Prior to this, different printers would mildly aim to have books they print look akin to the Penguin family.
Tschichold saw to simplify the design through the exclusive use of Gill Sans and he also gave more attention and care to the tracking and kerning of all the text. Across the board, the spacing and size of type were refined, with the most beautiful being the generous tracking bestowed upon the heavy capitals of the book titles.
Also worthy of note is the subtle horizontal rule that was introduced, which helps break apart the elements used on each cover – sometimes dividing the title from the author, other times allowing a brief description of the text to be used without feeling as if it were just tucked in as needed.
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As a graphic designer I have been influenced by many things: books, films, fellow creatives, music and my favourite - ephemera.
This journal focuses on my personal collection and also what inspires me to do
what I do and, I hope, will continue to do for many years to come.