In 1974, in Washington DC, Richard Danne and Bruce Blackburn, partners in a small New York design agency, presented their vision for a new design and communications strategy for NASA. The space agency accepted the work, which was contained in a ring binder and called the NASA Graphics Standards Manual. The extensive document included instructions on designing every aspect of the new branding – from letterheads to space shuttles. The new identity, spearheaded by a logo that would come to be known as the ‘Worm’, provided NASA’s departments with a common voice through which they could speak as one cohesive unit.
The NASA Graphics Standards Manual by Danne and Blackburn was a futuristic vision for an agency at the cutting edge of science and exploration.
With Richard Danne’s permission, Pentagram Associate Partners Jesse Reed and Hamish Smyth have now reissued the manual as a hardcover book. Further information can be found here.
As a graphic designer I have been influenced by many things: books, films, fellow creatives, music and my favourite - ephemera.
This journal focuses on my personal collection and also what inspires me to do
what I do and, I hope, will continue to do for many years to come.