The Fred Perry brand was conceived by the tennis player of the same name, originally as a sportswear brand, but would soon after its inception begin to play a significant role in the fashion youth culture of Britain. Since the 1950’s, the Fred Perry shirt has become synonymous with not only sporting talent, but also British street culture, becoming popular with many youth cultures over six decades, including Mods, Skinheads, Perry Boys and the Britpop scene.
The Laurel Wreath logo has become synonymous with the Fred Perry brand, although this was nearly not the case. The first logo Fred Perry considered was a pipe, as he felt it was one of the things he was best known for. Fortunately business partner Tibby Wegner managed to persuade him otherwise. That left the pair still needing a suitable logo for the brand; they came up with the idea of using the laurel wreath that Perry had been wearing since winning at Wimbledon in 1934. However, Perry had always had a tempestuous relationship with The All England Tennis Club, which further deteriorated when Perry turned professional in 1936. Much to Perry’s surprise, the then secretary of the club said there would be no problem in using the emblem and wrote a release to that effect. The Fred Perry Logo has remained as the Laurel Wreath ever since.
As a graphic designer I have been influenced by many things: books, films, fellow creatives, music and my favourite - ephemera.
This journal focuses on my personal collection and also what inspires me to do
what I do and, I hope, will continue to do for many years to come.